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Privacy Policy

FITENABLE LLP · Last updated: 17 August 2026

1. Introduction

FITENABLE LLP ("FITENABLE", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, who we share it with, and the rights available to you.

This Policy is issued in compliance with the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 (together, the "DPDP"), the Information Technology Act, 2000 and the rules made under it, and other applicable Indian law.

For the purposes of the DPDP, FITENABLE is the Data Fiduciary in respect of the personal data described in this Policy. Our contact details, and those of the person who answers questions about our processing of your data, are in Clause 13.

This Policy applies to https://fitenable.com and all associated dashboards, tools and services, and to the FITENABLE mobile applications for iOS and Android (together, the "Platform"). It should be read with our Terms and Conditions, Cookie Policy and Disclaimer Policy.

2. Eligibility: 18+ Only; No Children's Data

The Platform and Services are intended solely for persons aged 18 years or older. We do not knowingly collect, store or process the personal data of any person under the age of 18.

We do not direct the Platform at children, and we do not knowingly offer Services to children. If you are under 18, you must not use the Platform or provide any personal data to us.

If we become aware that we have collected personal data from a person under 18, we will cease processing and delete that data, and terminate any related account, as soon as reasonably practicable. If you believe a minor has provided us personal data, please contact us at support@fitenable.com.

3. The Personal Data We Collect

  • Account and identity data: name, email address, phone number (including for WhatsApp communications), the sign-in method you use and the identifier it gives us, and your confirmation that you are 18 or older. Your name, date of birth, sex and phone number must all be provided before your account setup is complete. Which sign-in methods you see depends on where you are: Sign in with Google on the website and in both apps, Sign in with Apple in the iOS app, and, on the website, the option of a one-time code sent to your email address instead. We do not use passwords, so we never collect or store one; an email one-time code is single-use and expires shortly after we send it.
  • Health and lifestyle data (sensitive in nature): information you provide in the Assessment and during coaching, such as age / date of birth, sex, height, weight, body-fat estimate, fitness goals, training history, activity level, food preferences and restrictions, allergies, injuries, and self-reported medical conditions (for example PCOS, thyroid or other conditions you choose to disclose), and progress data you log over time (measurements, photos if you upload them, workout and adherence logs).
  • Transaction data: records of the Services you purchase, amounts, dates and GST details. Payment-instrument data (card number, CVV, bank credentials) is collected and processed directly by our payment processor (Razorpay) and is not stored by us.
  • Communications data: messages, queries and support requests you send us by email, WhatsApp, the in-app chat (including any photos you attach there) or call, and your coaching interactions. In-app chat messages are encrypted in transit and at rest on our servers.
  • Technical and usage data: IP address, device and browser type, pages viewed, and similar information generated by your use of the Platform. On the website this is collected through cookies and similar technologies (see the Cookie Policy). The mobile apps use no cookies and carry no advertising, attribution or third-party analytics software; the technical data we hold about app use is the ordinary request information (IP address, app version, timestamps) recorded by our servers when the app calls them.

We do not read data from Apple Health or Google Health Connect. The FITENABLE mobile app has no connection to either platform: it requests no health permissions, reads no data from them, and shows no option to connect. Everything we hold about your training and measurements is information you entered yourself.

Data held on your own device. The apps keep your sign-in token, and a small number of preferences such as theme and units, in the device's own protected storage. If you switch on app lock, the check is performed by your device using Face ID, Touch ID or your fingerprint or screen lock — your biometric data stays on the device and is never sent to us or seen by us. Uninstalling the app clears everything it stored locally; to remove the data held on our servers, see Clause 11.

We collect personal data directly from you, automatically through your use of the Platform, and from service providers acting on our behalf (such as the payment processor).

3A. Live Classes and Class Recordings

Live online classes are delivered through a third-party video platform (currently Zoom) and are recorded by default. A recording can capture the audio, the video of anyone whose camera is on, any messages sent in the session chat, and anything the coach shows on screen.

Your camera is your choice. You are never required to turn your camera on to attend a class. With your camera off you take part in audio only and your image does not appear in the recording. If you turn it on, you appear in the recording, and others entitled to that class may see you when they watch it back. You can turn your camera off at any point during a class.

Coaches appear in every recording. A coach leading a class is required to keep their camera on throughout, because the class is instructional and the movement being demonstrated is the substance of it. That is a condition of the coaching engagement, not a decision taken class by class.

Consent. By joining a live class you consent to that class being recorded on the basis described here. If you would rather not be recorded, attend with your camera off, or contact us at support@fitenable.com before the class. Choosing not to appear on camera does not affect your access to the class in any way.

Who can see a recording. Recordings are available to Users entitled to that class for the availability period published on the Platform, to the coach who led it, and to FITENABLE personnel who need access to run and review the Services. We do not publish recordings, use them in advertising, or share them with any other third party without your separate consent, except where we are required to by law.

What we use them for. Within the retention period below, a recording is used to make the class available for replay to those entitled to it, to review and improve coaching quality, and to train our coaches. We do not use recordings for any other purpose.

How long we keep them. 90 days from the date of the class, after which the recording is deleted automatically. If you would like a recording you appear in removed sooner, email us at support@fitenable.com and we will remove it within 10 working days. A class recording is a single continuous file, so removing you means deleting that recording in full rather than editing you out of it.

4. How We Use Your Personal Data and Our Lawful Basis

We process your personal data on the basis of your consent and, where applicable, the legitimate uses recognised under the DPDP, including for the performance of the service you have requested. We use your personal data to:

  • create and manage your Account and verify that you are 18 or older;
  • generate, review (by a Coach) and deliver your personalised Plan, and provide coaching, check-ins and support;
  • process payments and issue invoices (via Razorpay);
  • communicate with you about your Plan, account, bookings and service updates;
  • operate, maintain, secure and improve the Platform;
  • send marketing communications only where you have separately opted in (see Clause 5);
  • comply with legal, tax and regulatory obligations; and
  • detect, prevent and address fraud, security incidents and misuse.

Health data. We process your health and lifestyle data only to provide and personalise the Services. We do not use your health data for advertising, and we do not sell it.

How your Plan is drafted, and where AI is involved. Your assessment answers are processed by our own algorithm to produce a draft Plan, and a qualified Coach reviews and edits that draft before it is released to you. No Plan is released to you without that human review. Two steps in that process run on our servers through a third-party AI text-processing provider (Anthropic, the provider of Claude), acting as our Data Processor: interpreting the free-text dietary-history answers you write in the assessment, and converting a Coach-approved Plan document into the structured meal and workout data your app displays. Your health and lifestyle data can therefore be included in what is sent for those two steps, and that processing may take place outside India (see Clause 8). We engage that provider under terms that do not permit your data to be used to train its models. Your messages with your Coach are never sent to an AI service, and there is no AI feature inside the apps.

5. Marketing Communications

We will send promotional communications (for example by email or WhatsApp) only if you have given specific, separate consent for marketing, distinct from the consent required to provide the Services.

You may withdraw marketing consent at any time using the unsubscribe link, replying STOP, adjusting your Account settings, or contacting support@fitenable.com. Withdrawing marketing consent does not affect service-related communications, which are necessary to provide the Services you purchased.

6. Cookies and Tracking Technologies (Website Only)

The website at https://fitenable.com uses cookies and similar technologies, including analytics tools and the Meta (Facebook) Pixel, for site functionality, performance measurement and (where you consent) advertising and audience measurement.

Non-essential cookies and trackers (including the Meta Pixel) are deployed only where you have given consent through our cookie banner. You can manage your preferences at any time. Full details are in the Cookie Policy.

The mobile apps do none of this. The iOS and Android apps contain no cookies, no advertising or attribution software, no third-party analytics software and no Meta Pixel. They do not track you across other companies' apps or websites, and they collect no advertising identifier. Nothing you do in the apps is used to target advertising to you, on the website or anywhere else.

7. How We Share Your Personal Data

We share personal data only as necessary and with appropriate safeguards. We may share it with:

  • Coaches engaged by us (as independent contractors) who build and deliver your Plan and provide support. They act as our Data Processors and are bound by confidentiality and data-protection obligations;
  • Service providers / Data Processors, including our payment processor (Razorpay), cloud hosting and infrastructure providers, email and messaging providers, video-conferencing provider (Zoom) for classes, and the website analytics providers described in Clause 6, each engaged under contractual data-protection terms;
  • our AI text-processing provider (Anthropic, the provider of Claude), which processes assessment free-text answers and Coach-approved Plan documents on our instructions and on our servers, for the two steps described in Clause 4;
  • Professional advisers (lawyers, accountants, auditors) where necessary;
  • Authorities, regulators or courts where required by law or to protect our rights; and
  • a successor entity in connection with a merger, acquisition or transfer of assets, subject to this Policy.

We do not sell your personal data, and we do not share it with advertisers for their independent use.

8. Cross-Border Transfer

Some of our service providers may store or process personal data on infrastructure located outside India. Where we transfer personal data outside India, we do so in accordance with the DPDP and subject to any conditions or restrictions prescribed by the Government of India.

Payment-related data is handled by our payment processor in accordance with applicable Reserve Bank of India requirements, including data-localisation requirements where they apply.

9. Data Retention

We keep personal data only for as long as it is needed for the purposes set out in this Policy, or for as long as the law requires. The periods below are the ones we work to.

  • Account, assessment, plan, reports and tracking history: while your account is active. If you stop using your account without deleting it, we keep this data for 3 years from the point it becomes inactive and then delete or anonymise it.
  • In-app chat messages (between you and your coach or our support desk): no time limit — they are kept until you delete your account, and are then removed with it. We do not delete a coaching conversation by age, because it is the record of the advice you were given.
  • An unfinished assessment draft: 30 days from your last edit, or until you submit it, sign out or delete your account, whichever comes first. This one never reaches us — it is stored encrypted on your own device and is deleted there.
  • Class recordings: 90 days from the class, then deleted automatically. To have a recording you appear in removed sooner, email support@fitenable.com; we will remove it within 10 working days. See Clause 3A.
  • Class attendance records: 5 years.
  • Class feedback and ratings: 5 years, anonymised after 1 year.
  • Payment and GST records: 8 years, as required by Indian tax law. These are kept even if you delete your account.
  • Enquiry details you send us on WhatsApp (name, phone number, email): 180 days, after which they are deleted automatically.
  • Email and WhatsApp support correspondence: 3 years.
  • Security and audit logs: 7 years. These record actions taken on accounts rather than your health data.
  • Marketing consent records and marketing data: until you opt out, then 30 days.

Where a purpose has been served and no law requires us to keep the data — including where you withdraw consent or ask us to delete it — we erase it. Deleting your account removes your account, assessment, plan, reports, tracking history and chat messages straight away; the payment, GST and audit records above are the exception, because we are required to keep them.

10. Data Security

We implement reasonable technical and organisational security safeguards designed to protect personal data, including HTTPS encryption in transit, access controls limiting access to authorised Coaches and personnel, and other measures appropriate to the nature of the data.

No method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

Personal data breach. In the event of a personal data breach, we will notify the Data Protection Board of India and affected Data Principals in the manner and within the timelines required under the DPDP.

11. Your Rights as a Data Principal

Subject to applicable law, you have the right to:

  • access a summary of the personal data we process about you and the processing activities;
  • correction, completion and updating of your personal data, and erasure of personal data that is no longer necessary;
  • withdraw consent at any time (this will not affect the lawfulness of processing before withdrawal, and may limit our ability to provide the Services);
  • nominate another individual to exercise your rights in the event of death or incapacity; and
  • grievance redressal (see Clause 12).

To exercise any of these rights, contact us using the details in Clause 13. We may need to verify your identity before acting on a request.

Account and data deletion. You can delete your account and the personal data associated with it at any time: in the mobile app under Account → Delete my account, on the web from your account page, or by following the steps at fitenable.com/delete-account. Deletion removes your account, assessment, plan, reports, tracking history and chat messages from our systems, subject to any records we are legally required to retain (Clause 9).

12. Grievance Redressal and Escalation

If you have any complaint or grievance regarding the processing of your personal data, you may contact our Grievance Officer / contact person at the details in Clause 13. We will acknowledge and respond within the timelines prescribed by applicable law.

If you are not satisfied with our response, you may escalate to the Data Protection Board of India in accordance with the DPDP.

13. Contact Details

  • Data Fiduciary: FITENABLE LLP
  • Registered office: 7/9/3B Faizabad Chota, Ramana Nr City Station, Deokali, Ayodhya Cantt Police Station, Faizabad, Uttar Pradesh 224001, India
  • Contact person for data-processing queries / Grievance Officer: Abhishek Maurya
  • Email: support@fitenable.com
  • Phone: +91 77609 09497

14. International Users

FITENABLE is established in India and the Services are directed primarily at users in India. The Platform may be accessed from other countries. If you access the Platform from outside India, you do so on your own initiative and are responsible for compliance with local laws. Where additional laws (such as the EU / UK GDPR) apply to a particular processing activity, we will comply with our obligations under those laws to the extent applicable.

15. Changes to this Policy

We may update this Policy from time to time. We will post the updated version on the Platform with a revised "Last updated" date and, where required, notify you.